E-commerce and Its Importance in Business Dissertation

E-commerce and Its Importance in Business - Dissertation Example With the increase in the number of internet users, the popularity of e-commerce has been significantly increased by a greater extent. Customers and organisations are now much attracted towards performing e-commerce activities and are considering the use of internet as an important alternative over the traditional modes of business. In relation to the perception of e-commerce, the online marketing has provided a new paradigm to consumer behaviour. Online stores have offered customers with wide choice of products and convenient ways of shopping as well as payment modes (OECD, 1999). The emergence of e-commerce has relatively removed the barriers of customers and online traders to efficiently cooperate with each other irrespective of geographically distance. E-commerce enhanced the speed of business transactions and reduced the time that is consumed by the organisations while making business transactions. However, the intensified dependence on e-commerce has also raised significant conc ern over certain crucial factors like privacy along with security of customers’ vital information. ... The industries, markets and businesses are rapidly transforming themselves into technologically oriented from traditional approach due to extensive use of paper works that ultimately consumes much time while conducting any business transactions. Accordingly, the notion of e-commerce enhances the association between the customers and the suppliers and makes the buying as well as selling decisions of the customers more convenient to execute. Conversely, it can also be affirmed that e-commerce might pose serious impact almost on all the parties involved in a business transaction such as individual users, organisations, buyers and sellers (DeLone & McLean, 2004). Zhu (2004) proclaimed that the intensive use of internet imposes radical impact upon enterprise value chain system with respect to its inbound as well as outbound costs. Moreover, internet enabled initiatives undertaken by large companies will strengthen the online relationship with customers and will immensely help in dissemina ting product information, facilitating smooth product transactions, improving customer services and efficiently managing inventory electronically. Moreover, it has also been claimed that efficient use of e-commerce also intends to improve the utilisation of valuable assets by the organisations in the best possible way. Consequently, effective execution of precious assets will ultimately help the organisations to reduce their different costs, secure greater returns and enhance productivity along with profitability (Zhu, 2004). According to Pires & Aisbett (2003) e-commerce changes the behaviour as well as the attitudes of both the customers along with the suppliers within the marketplace.